Strategic Approach

  • Focus on the value add which design will create in the field of handcrafts
  • An approach to the task where entrepreneurship is supported with “signature” products, which focuses on a sustainable, transformative, leading, cultural presentation and promotion which forms a model.
  • Helping our designers and artists gain competitive advantages in the creation of sellable products
  • Introducing the products to the market through various methods including the development of handcrafts market and direct purchasing
  • Establishing cooperation with private sectors and activating the private sector's dynamism in the article of culture.
 
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